Infinite Limits

Light Analogy

            Keeping with the theme of Dolly and her home that kept her out of harms way, the logo I found for Aspire seemed really interesting when looking at the number five as well. This logo uses the “A” in aspire to form a house structure that incorporates what the company does for their community. The Aspire Community Development Company is a subsidiary of Rutherglen and Cambuslang Housing Association. The Association set up the company in 1999 as a vehicle for its wider role activities. Its first project was the development of the Aspire Business Centre and they have made many other facilities like childcare centers.

          The house in the logo catches your eye and immediately displays what this company does, build homes and centers to help others. The logo depicts the idea of lightness because it is simple in its design, while still showing how important the company is to others. The language itself makes up this emblem and logo and enables others to know what they do right away.