Brand

          Dolly City by Orly Castel-Bloom is an irreverent and witty satire, and an original example of the intense mother complex the main character has towards her found son. There are so many moments when Dolly drifts and feels alienated in such a hostile city, that it is obvious how mentally unstable she really is. As a mother and doctor, Dolly continues to doctor her son with a love that almost destroys him. When she finally learns the meaning of compassion at the end of the story, the overall confusion and intensity of the novel somewhat makes sense. The text constantly challenges one’s senses and one’s values with its sharp images that really do put one’s nerves to the test.

          In order to create a brand identity for this work of literature, you really had to go into the imagination of Dolly as well as your own. To fully understand what the main character thinks and feels, your imagination is a key factor in reading this novel. The only brand identity that I believed fit the overall style and theme of this story is one of the brain. Since Dolly’s mind is always in question in this story, it only seems natural that her psychological being is what alters her views of reality. Every feat Dolly acts on is due to her subconscious and the situations she makes up in her head. The brand identity not only shows a human’s head, it was made to show the muddle and confusion that is within it. The empty circles that make up the inside of this head were made to show the mindset Dolly must have had throughout every inhuman surgery she performed. Her mind was not only clouded with hundreds of terrifying thoughts, it was damaged to the point of emptiness. Below the head is a quote directly from the novel that stood out as most interesting to me, “The Disease of Infinite Possibilities.” Dolly believed that her disease was not negative, but one of endless possibilities that allowed her to think outside of the norm. She felt that her disease allowed her to see things others were not able to see, and that because of this, her duty was to save and cure the infected things around her. This design is open for many interpretations and enabled me to depict what I believed could symbolize the overall emblem and logo for Dolly City.